.... The purpose of the present article is to explicitly examine exploration and exploitation related to customers and markets. Design/methodology/approach The article is conceptual in nature, based on marketing, strategic management, and organization literatures. Findings The article explains the logic...

...Kaj Storbacka; Suvi Nenonen Purpose The purpose of this paper is to contribute to the development of a general theory of the market, by defining markets as configurations and exploring: how market configurations emerge and evolve in a business‐to‐business context; how a market actor can influence...

... learning influences business performance; and third, to examine the moderating role that market turbulence plays in the learning‐value connection. Design/methodology/approach According to the objectives of the research, and from an extensive review of the literature, the paper develops and tests...

...Gábor Hoványi Kevin   Moloney . Rethinking Public Relations: PR Propaganda and Democracy . London : Routledge   2006 . 2nd ed. Paperback © Emerald Group Publishing Limited 2009 --> Public relations Democracy Markets As a conclusion of the author's train...

...Paul E. Breach The evolution of the Paul Masson wine brand in the UK over a ten‐year period is described. An assessment is made of the various reasons for particular successes and failures during that period and the importance of thorough marketing is stressed. Brands Marketing Markets Wines...

...George Korey Proposes that large national markets, which have consumer research dissimilarities, can be subdivided into regional markets dominated by key consumer preferences. States that because business grows more intricate and new requirements are imposed on managers, an orderly approach...