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Keywords: Markov chain
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (1): 31–36.
Published: 25 October 2018
... and revolutionary innovation of the brand architecture. Anthony Koschmann can be contacted at: akoschma@emich.edu 22 07 2018 22 07 2018 23 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand loyalty Markov chain Brand...
