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Keywords: Mass customization
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (11-12): 1841–1858.
Published: 11 November 2013
...-manufacturing, co-ideation, co-design, mass customization, and participation loop. Practical implications – The distinction of activities involving co-production of goods guides practitioners in the generalization of research findings and the selection of participation opportunities for their customers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (7): 835–849.
Published: 01 July 2004
...Ann Marie Fiore; Seung‐Eun Lee; Grace Kunz Mass customization entails the mass production of individually customized goods and services. Co‐design is a mass customization option where a product's design is based on the customer's selections from a range of design feature offerings. A model...
