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Keywords: Mass services
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1971) 5 (3): 110–115.
Published: 01 March 1971
... of market expansion. Concludes that franchising is an effective tool for the customer with the franchisee providing a “proven formula” for success. © MCB UP Limited 1971 Franchising Marketing Mass services Consumer behaviour Solus agreements in a franchising context: how far can they go...
