... advertising and pricing. © Emerald Group Publishing Limited 2010 Advertising Pricing Mathematical modelling The study of price rigidity within firms, industries, and economics has received attention in both empirical and theoretical research (for an extensive review, see Wolman, 2007...

... Mathematical modelling Retailing Given limited prior research examining the role of SETs in reducing product risk or providing enjoyable shopping experiences, a new conceptual model was developed to guide examination of the adoption process for SETs and the impact of SET usage on online apparel purchase...

... Brands Mathematical modelling There is a widely held principle in the marketing literature that in order for a brand to be successful that the brand must have a positive image (Aaker, 1999 ; Graeff, 1997 ; Belch and Belch, 1987). Having strong, favourable and unique brand associations is seen...

... Marketing communications Internet Business planning Mathematical modelling Least square approximation Denmark In contrast to the slow adoption of the mobile internet in Europe and USA, the mobile internet has been adopted heavily in Japan (Ishii, 2004). As companies begin to realize...

... confidence in an exchange partner's reliability and integrity. According to Deutsch (1960) , trust consists of two components: confidence in ability and intention. © Emerald Group Publishing Limited 2007 Trust Electronic commerce Retailing Mathematical modelling The emerging digital...