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Keywords: Mating motive
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1523–1548.
Published: 28 May 2020
... the mediating role of the mating motive amongst singles. Study 2B compared conspicuous and inconspicuous consumption and showed no interaction effect between loneliness and romantic relationship status in the domain of inconspicuous consumption. Studies 3 and 4 tested whether the effects of loneliness on non...
