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Keywords: Mean absolute bias
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Journal Articles
Comparing the measures of consumer knowledge calibration
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 979–998.
Published: 10 March 2020
... Brier score Mean absolute bias Knowledge calibration refers to the correspondence between accuracy and confidence in knowledge (Alba and Hutchinson, 2000). Calibration is distinct from the level of knowledge and a person can be calibrated at any level of knowledge. Thus, a consumer who...
