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Keywords: Meaning transfer model
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Journal Articles
European Journal of Marketing (2019) 53 (6): 1125–1151.
Published: 09 April 2019
...Jin Woo Lee; Soo Hee Lee Purpose The purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors...

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