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Keywords: Means-end chain theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1645–1665.
Published: 14 September 2015
... Goal theory Means-end chain theory Consumers claim to be willing to purchase environmentally sustainable goods and services, but marketplace behaviours are oftentimes inconsistent with those claims (Chang, 2011). While consumers are willing to try products positioned as being environmentally...
