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Keywords: Measured emotions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 159–181.
Published: 24 January 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Creativity Design Behaviour Advertising effectiveness Advertisements Usage scenarios Measured emotions A wide range of products for many different functions are continually being replaced...
