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Keywords: Measurement scale
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Journal Articles
European Journal of Marketing (2017) 51 (11-12): 1938–1960.
Published: 14 November 2017
... 2017 16 05 2017 12 06 2017 16 06 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Addictive behaviour Brand addiction Consumer–brand relationship Measurement scale Addictive behaviors appear in shopping, technology...

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