Keywords: Measurement scales
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Journal Articles
European Journal of Marketing (2020) 54 (12): 3015–3049.
Published: 30 July 2020
... Meredith E. David can be contacted at: meredith_david@baylor.edu Consumer-brand relationships Psychometrics Measurement scales Interpersonal relationships Attachment style Interpersonal attachment It is well-established that consumer preferences and choices are influenced by ones...

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