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Keywords: Media multitasking
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 848–870.
Published: 06 June 2019
...Emma Beuckels; Snezhanka Kazakova; Veroline Cauberghe; Liselot Hudders; Patrick De Pelsmacker Purpose Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to investigate...
