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Keywords: Media sentiment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 669–688.
Published: 14 January 2025
...Shekhar Misra; Kiran Pedada; Lee Ben; Raj Agnihotri; Ashish Sinha Purpose Although the interest in firm media sentiment has been increasing, the impact of news media sentiments on consumers’ perception of firms’ offerings and, subsequently, their sales remain unknown. This study aims to address...
