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Keywords: Mediated discourse analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 882–906.
Published: 31 January 2018
... alter the nation brand’s perception. Design/methodology/approach This single case study drawing on in-depth interviews, field observation and secondary/historical material, applies mediated discourse analysis and critical discourse analysis to capture a transitional period in the cultural policies...
