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Keywords: Medical professions
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Journal Articles
The Stimulation and Planning of Blood Donation: A Marketing Problem
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (6): 65–73.
Published: 01 June 1983
... questions: the nature of the image people have of the NBTS and the importance of that image. © MCB UP Limited 1983 National Health Service Medical professions Marketing research Image National Blood Transfusion Service United Kingdom 68 The Stimulation and Planning of Blood Donation...
