... to smaller firms. © MCB UP Limited 1999 Business policy Marketing activities Marketing management Marketing research Medium‐sized business United Kingdom During the 1980s, the UK witnessed a strong surge of interest in marketing and the need to improve competitiveness at the level...

... by the high costs of such a physical distribution process[ 23 , 24 , 35 , 36 , 39 ]. Other problems can be more organic in nature and can be sourced to the internal environment. Export Greece International marketing Medium‐sized business Problem identification Small firms It is widely...

.... © MCB UP Limited 1990 Sweden International trade Trading companies Medium‐sized business Small firms Interaction ...