Keywords: Membership
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Journal Articles
European Journal of Marketing (2022) 56 (8): 2309–2339.
Published: 16 August 2022
... with investors-owned businesses, customers are more willing to purchase in co-operatives when the advertisement communicates with CSR values Béal and Sabadie (2018) No No No Yes Field study Retail banking The membership status – based on a legal claim of ownership – develops higher commitment...
Journal Articles
Journal Articles
European Journal of Marketing (2013) 47 (10): 1622–1640.
Published: 20 September 2013
...Nathan A. Vincent; Cynthia M. Webster Purpose – Relationship marketing (RM) studies have produced a range of conclusions that are attributed to the different exchange contexts, strategies and constructs used for analysis. This study aims to explore RM within the context of a membership...

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