Keywords: Men
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Journal Articles
European Journal of Marketing (2025) 59 (5): 1260–1284.
Published: 17 March 2025
... Limited Licensed re-use rights only Children Consumer socialization Family Grandfathers Life course Men Masculinity Consumer socialization, the processes through which children acquire the skills needed to function in the marketplace (Ward, 1974), offers significant insight into how...
Journal Articles
European Journal of Marketing (1976) 10 (3): 158–168.
Published: 01 March 1976
... market segments – those who purchase alone and those who are assisted by a woman in purchasing clothing. 158 | Men's Leisurewear: A Male Dominated Market? by Susan P. Douglas With changing sex role perceptions, manufacturers and retailers of traditionally sex-polarised products such as cigars, hairspray...

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