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Keywords: Mental construal carryover
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2528–2555.
Published: 07 October 2025
... respond to different representations of compensation. This study aims to show a mental construal carryover effect in which textually (vs visually) depicted compensation is appropriate for remedying AISA (vs human service agent; HSA ) failures, and this effect is eliminated when the AISA...
