... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Merchandising Public policy Pricing Consumer neuroscience Food preference We propose that limitation of past research and practice on consumer response to un/healthy food is tied to the neglect of what we...

...Derry Law; Christina Wong; Joanne Yip Purpose The aim of this article is to investigate the relationship between visual merchandising elements and consumer affective response by focusing on a function‐oriented product – intimate apparel. Design/methodology/approach In this paper, a different...

...Francis Buttle Gives a definition of merchandising explaining how and why it works effectively. Discusses its power and cost‐effectiveness as a means of ensuring a final pre‐purchase exposure of consumers to persuasive or informative material. Investigates five merchandising techniques...