... This study analyses 16 interviews with male consumers of age between 20 and 76. The interpretative analysis is informed by both Merleau-Ponty’s concept of the body-subject and the sociology of the body as discursively constituted. Findings This study proposes four bodily identity positions that link...

... and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumption Merleau-Ponty Consumer...