... messages to persuade consumers to change their unhealthy behavior. It also explores various underlying mechanisms that drive this effect. Specifically, this research studies that messaging approach – politically correct vs politically incorrect and gain vs loss message framing – generates higher consumer...

... Publishing Limited Licensed re-use rights only Nature Regulatory focus Regulatory fit Message framing Urbanization is increasing rapidly, with projections of 70% of the world’s population living in urban areas by 2050 (Shanahan et al., 2015). Modern cities provide limited contact...

..., especially from a customer’s point of view, firms proactively communicate with customers, giving notice of membership information to directly attract customers’ attention to reward schemes and thereby encourage their purchasing activities. Customer retention Message framing Persuasion Loyalty...

... their monetary gain as higher. Highly involved and lowly involved participants exhibited similar framing effects. Research limitations/implications The findings regarding lowly involved participants are inconsistent with previous findings. Future research is needed to clarify whether the message framing...