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Keywords: Message strength
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Journal Articles
Using affixed labels in persuasion: perceived product newness as a mediator
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2142–2172.
Published: 18 April 2023
... labeling Information salience Label design Message strength Perceived product newness Product evaluation For the ever-growing fast-moving consumer goods (FMCG) industry, consumer preferences change rapidly. A products’ rise above the competition may quickly fall (Brexendorf et al...
