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Keywords: Message strength
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 2142–2172.
Published: 18 April 2023
... product attributes flagged with affixed labels to convey an item’s newness. 23 06 2022 17 01 2023 26 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Affixed labeling Information salience Label design Message strength...
