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Keywords: Meta-regression
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (7): 1545–1579.
Published: 02 July 2026
... the bundling–performance association has changed over time. Design/methodology/approach The authors conducted a comprehensive meta-analysis using meta-regression of 285 effect size estimates of the association between bundling and performance, collected from 120 studies reported in 84 eligible articles...
Includes: Supplementary data
