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Keywords: Metals industry
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Journal Articles
Desk Research Methods for the Soviet Capital Goods Market
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (8): 271–283.
Published: 01 August 1979
... Imports Consumer behaviour Metals industry Channel relationships I 271 Desk Research Methods for the Soviet Capital Goods Market* by M. R. Hill Introduction It is frequently considered by Western companies that the Soviet capital goods market is one of the most difficult to research accurately...
