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Keywords: Middle East
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (1-2): 154–168.
Published: 01 February 2003
... on the benefits of total adaptation or total standardisation, the debate should focus more on the benefits applicable to the exact forms of standardisation practiced. © MCB UP Limited 2003 International business Advertising Standards Europe Middle East Whitelock and Chung (1989) focused...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (7): 7–21.
Published: 01 July 1991
... applications of this model are discussed. © MCB UP Limited 1991 Consumer behaviour Holidays Middle East Consumer′s risk ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (1): 68–81.
Published: 01 January 1983
...A.M. Elbashier; J.R. Nicholls Examines the barriers caused by cultural differences when marketing goods in the Middle East. Highlights the growth of Islamic countries in the international marketplace – exports soared from $15,000 million in 1973 to $78,000 million in 1978. Draws on the results...
