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Keywords: Middle managers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (5-6): 659–677.
Published: 05 June 2007
... the performance of those strategies. © Emerald Group Publishing Limited 2007 Marketing strategy Marketing management Middle managers Service industries In recent years organisations have sought to create greater organisational flexibility in responding to environmental turbulence by moving...
