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Keywords: Mindfulness
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Journal Articles
Journal Articles
European Journal of Marketing (2023) 57 (2): 325–359.
Published: 21 December 2022
...Lachlan Schomburgk; Arvid Hoffmann Purpose The purpose of this study is to examine how mindfulness reduces consumers’ buy-now-pay-later (BNPL) payment scheme usage and how that relates to their overall well-being. Design/methodology/approach This study uses partial least squares structural...

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