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Keywords: Mindset
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3007–3031.
Published: 24 August 2022
.... This research paper aims to investigate the moderating role of viewer mindset on consumer responses to digital food media. Design/methodology/approach Two experiments were conducted by manipulating the caloric density of food media content and/or one’s mindset before viewing. Findings Results show...
