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Keywords: Mindsets
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 89–120.
Published: 09 February 2026
...Sara Quach; Liem Viet Ngo; Park Thaichon; Scott K. Weaven Purpose Drawing upon construal level and vested interest theories, this study aims to investigate how mindsets contribute to self-transcendence experience among young nascent entrepreneurs when responding to social venture challenges...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1560–1590.
Published: 05 April 2023
... in different mindsets. Design/methodology/approach The authors first conducted a content analysis study and then tested the model with two online experiments [both 2 × 2 factorial designs – gamification (hedonic/utilitarian) and mindset (implemental/deliberative), with different utilitarian and hedonic...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2530–2555.
Published: 27 September 2019
...Stephanie Geiger-Oneto; Elizabeth A. Minton Purpose The purpose of this paper is to explore the role of religion, morality and mindset in influencing perceptions of luxury products. Design/methodology/approach The study uses three experimental studies to investigate this relationship...
