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Keywords: Minority-oriented advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1219–1241.
Published: 14 March 2023
... importance of minority-oriented advertising. Not only can such advertising promote civic inclusion and social recognition of minority groups, it also has the potential to play a key role in the construction and normalisation of identities. Originality/value In an effort to reinvigorate current marketing...
