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Keywords: Misleading
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Journal Articles
Assessing information on food packages
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 219–237.
Published: 13 February 2017
...Jesper Clement; Viktor Smith; Jordan Zlatev; Kerstin Gidlöf; Joost van de Weijer Purpose The purpose of this paper is to present an experimental study which aims at assessing the potentially misleading effect of graphic elements on food packaging. The authors call these elements potentially...
