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Keywords: Mispricing
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Journal Articles
European Journal of Marketing (2015) 49 (5-6): 827–850.
Published: 11 May 2015
... the market by investing in firms that score well on customer satisfaction. The out-performance of our zero-cost, long–short ACSI strategy also confirms the mispricing of ACSI information in pessimistic periods. Research limitations/implications – Findings are limited to firms covered by the ACSI data...

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