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Keywords: Mobile network providers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1177–1189.
Published: 26 July 2013
... is carried out as a longitudinal, two-wave study of mobile telecommunications customers in Norway: n=1,499 (wave 1) and n=976 (wave 2). Churn is measured as change in the mobile network provider between the two waves. The data are analysed as a logistic regression with the independent...
