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Keywords: Mobile technology
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Journal Articles
Brand selfies: consumer experiences and marketplace conversations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1814–1834.
Published: 12 September 2016
... in the virtual space. The images can become incorporated as consumers’ experiences in which the real-world and virtual-world imagery merge. Social media Brand experience Mobile technology Brand selfie Hybrid spaces Visual analysis The brand selfie is a particular selfie photograph showing...
