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Keywords: Modeling consumer behavior
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 1–25.
Published: 27 January 2022
... or considered purchasing a ticket from them during an actual purchase process. Hence, they qualified as the sample for our research, in which they evaluated each of three airlines on various attributes. Positioning Brand experience Brands Negativity effect Importance weight Modeling consumer behavior...
