... Publishing Limited Licensed re-use rights only Customer equity drivers Customer loyalty Word of mouth Customer satisfaction Moderators Meta-analysis Rust et al. (2004) introduced an integrated customer-centered strategic framework that covers three high-level marketing...

... effect of values on purchase intention through acquisition utility and transaction utility. Two moderators (materialism orientation and value consciousness) further influence the strength of the effect of consumption values on transaction utility. Design/methodology/approach The authors used a survey...

...Anna‐Lena Ackfeldt; Neeru Malhotra Purpose The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and confirming the effects of role stress on organisational commitment. Design...

... in their export operations (i.e. their degree of export market‐oriented [EMO] behavior). Furthermore, the study seeks to examine the moderating roles that EMO behavior and export environment play with respect to the relationships between export flexibility dimensions and export performance. Design/methodology...