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1-4 of 4
Keywords: Moderators
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (11): 2445–2472.
Published: 14 October 2024
... on different customer metrics and the moderators on the CEDs–loyalty link. VE reflects customers’ objective assessment of the utility (Gao et al., 2020); it covers elements of quality, price and convenience (Rust et al., 2004) and provides customers’ utility/functional value (Frank et al...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1065–1107.
Published: 07 April 2022
... effect of values on purchase intention through acquisition utility and transaction utility. Two moderators (materialism orientation and value consciousness) further influence the strength of the effect of consumption values on transaction utility. Design/methodology/approach The authors used a survey...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 353–374.
Published: 29 March 2013
...Anna‐Lena Ackfeldt; Neeru Malhotra Purpose The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and confirming the effects of role stress on organisational commitment. Design...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1418–1452.
Published: 14 September 2012
... in their export operations (i.e. their degree of export market‐oriented [EMO] behavior). Furthermore, the study seeks to examine the moderating roles that EMO behavior and export environment play with respect to the relationships between export flexibility dimensions and export performance. Design/methodology...
