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1-4 of 4
Keywords: Moderators
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Journal Articles
Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (11): 2445–2472.
Published: 14 October 2024
... Vieira can be contacted at: vavieira@uem.br We explore the boundary conditions, including geographic and methodological characteristics, of the CEDs–loyalty link, as the link has a sufficient sample size for examining the moderating impacts. The positioning of this manuscript is generalizing...
Includes: Supplementary data
Journal Articles
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1065–1107.
Published: 07 April 2022
... effect of values on purchase intention through acquisition utility and transaction utility. Two moderators (materialism orientation and value consciousness) further influence the strength of the effect of consumption values on transaction utility. Design/methodology/approach The authors used a survey...
Journal Articles
Revisiting the role stress‐commitment relationship: Can managerial interventions help?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 353–374.
Published: 29 March 2013
...Anna‐Lena Ackfeldt; Neeru Malhotra Purpose The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and confirming the effects of role stress on organisational commitment. Design...
Journal Articles
Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment
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Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1418–1452.
Published: 14 September 2012
... in their export operations (i.e. their degree of export market‐oriented [EMO] behavior). Furthermore, the study seeks to examine the moderating roles that EMO behavior and export environment play with respect to the relationships between export flexibility dimensions and export performance. Design/methodology...
