...-seeking, reduce reliance on post hoc rationalizations, and help consumers persist in ethical decision-making. Originality/value This study integrates Kierkegaardian existentialism into consumer ethics, distinguish CED from moral disengagement, and reframe the attitude–behavior gap as a problem...

... self positively affects moral disengagement while online disinhibition positively affects cyber aggression and moral disengagement. Preference for online social interaction and compulsive internet use both positively impacts social withdrawal. Cyber aggression and moral disengagement were established...