Keywords: Morocco
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Journal Articles
European Journal of Marketing (1983) 17 (5): 44–54.
Published: 01 May 1983
...Lyn S. Amine; Edward Vitale; S. Tamer Cavusgil Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new...

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