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Keywords: Motivation and goals
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Journal Articles
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
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Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 170–189.
Published: 09 February 2015
... Retailing Buying behavior Promotions Shopping orientation Motivation and goals Marketers and retailers frequently use sales promotions to influence consumers’ purchasing and brand decisions (Ailawadi et al., 2009 ; Gedenk et al., 2010). Different types of promotions have...
