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Keywords: Motivational affordances
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2592–2618.
Published: 07 July 2023
...Thilo Kunkel; Ted Hayduk; Daniel Lock Purpose There is clear benefit in designing and sending notifications to users that persuade them to interact with an app and marketer goals. The purpose of this study is to examine how different motivational affordances in notifications affects subsequent app...
