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Keywords: Motor car insurance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 135–158.
Published: 20 January 2007
... of commitment to maintain the relationship on the part of the organisation positively affects their intention to exit the relationship. © Emerald Group Publishing Limited 2007 Relationship marketing Consumer behaviour Motor car insurance Services marketing In relationship marketing...
