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Keywords: Multi-methods
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 66–91.
Published: 29 January 2018
...) fMRI vs EEG Multi-methods © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only All of the EEG studies reviewed in Table I focus on at least one of the five areas of application to marketing proposed by Plassmann et al. (2015) , with No. 5...
