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Keywords: Multimedia
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (1-2): 6–42.
Published: 15 February 2011
... 2011 Marketing communications Multimedia Surveys Attitudes The key features of this study are comparisons of: media channel attributes; media relative effectiveness; and sender and receiver perceptions of media communication channels. While no single theoretical model...
