... Publishing Limited 2008 Multinational companies European Union Integration Marketing communications Standardization Worldwide web In May 2004, enlargement of the European Union increased its member states from 15 to 25, by adding ten new countries: Cyprus, the Czech Republic, Estonia...

... moving consumer goods Multinational companies Since the fall of the Iron Curtain in 1989, the liberalization of the political and economic systems in Central and Eastern Europe (CEE) has opened a huge new market for foreign firms. In particular, the enormous growth potential of the region...

... that a greater segment of interactive expertise may have accepted a view that subtle but important cultural differences exist across Europe, in terms of the use, selection and participation in web site‐based marketing. Brands Marketing communications Multinational companies Worldwide web Standardization...