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Keywords: Multinomial logit model
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Journal Articles
Consumers' internal categorization structures: an additive tree analysis
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 760–789.
Published: 25 May 2012
... to visualize the perceptual structure of complex sets of alternatives and the multinomial logit model enables us to analyze the influence of these inherent personal characteristics. Findings The results show that consumers organize information on red wines and rosés according to a “type→origin” cognitive...
