.... The Contribution of Leverage (Multiple Regression) Analysis Today, of course, a range of techniques which overcome these objections has been developed[3]. One other technique about which surprisingly little empirical research has appeared in the literature, in this context, resides in multiple regression analysis...

... regression analysis. Concludes that there are a few applications of MDA in marketing which illustrate its exceedingly wide potential wherever classification decisions have to be made. © MCB UP Limited 1980 Market segmentation Brand image Multiple regression analysis Marketing | 387...