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Keywords: Multiple stakeholders
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1032–1047.
Published: 20 July 2012
...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Bill Merrilees; Dale Miller; Carmel Herington Purpose The purpose of this paper is to explore whether multiple stakeholders imbue a single or multiple meanings to a city brand. Design/methodology/approach The branding literature hints at multiple...
