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Keywords: Multisensory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 302–327.
Published: 31 January 2018
...Rebecca O. Scott; Mark D. Uncles Purpose Multisensory stimulation is integral to experiential consumption. However, a gap persists between recognition of the importance of multisensory stimulation and the research techniques used to study the effects of such stimulation on consumption experiences...
